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Guide to Fashion Entrepreneurship
Carr, Melissa G; Hopkins Newell, Lisa
€ 82.48
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Description for Guide to Fashion Entrepreneurship
Paperback. Num Pages: 256 pages, 130 color illus. BIC Classification: AKT; KJH; KNDD. Category: (G) General (US: Trade). Dimension: 218 x 278 x 12. Weight in Grams: 940.
Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.
Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.
Product Details
Format
Paperback
Publication date
2014
Publisher
Bloomsbury Publishing Plc United States
Number of pages
400
Condition
New
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9781609014933
SKU
V9781609014933
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Carr, Melissa G; Hopkins Newell, Lisa
Melissa G. Carr is Assistant Professor and Apparel Merchandising Director in the Department of Apparel Design & Merchandising at Dominican University, USA, where she is largely responsible for the curriculum of merchandising classes. Lisa Hopkins Newell is an Adjunct Professor in the Fashion Studies Department at Columbia College Chicago, USA, and the Apparel Design & Merchandising Department at Dominican ... Read more
Reviews for Guide to Fashion Entrepreneurship
My favorite part of this proposal is that the authors are putting together the entire process of merchandise planning and product development.
Joseph Hancock, Drexel University, US Exceptionally clear and easy to understand. . . It is modern in its approach and format and covers an enormous amount of ground.
Derek W. Cockle, LIM College, US ... Read more
Joseph Hancock, Drexel University, US Exceptionally clear and easy to understand. . . It is modern in its approach and format and covers an enormous amount of ground.
Derek W. Cockle, LIM College, US ... Read more