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Rita M. Denny - Handbook of Anthropology in Business - 9781611321722 - V9781611321722
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Handbook of Anthropology in Business

€ 71.35
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Description for Handbook of Anthropology in Business Paperback. The first comprehensive work on the burgeoning field of business anthropology, this innovative reference book, including more than 60 international scholar-practitioners, provides a foundation for the field for years to come. Editor(s): Denny, Rita M.; Sutherland, Patricia L. Num Pages: 837 pages. BIC Classification: JHM; KJ. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 525.
In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the ... Read more

Product Details

Publisher
Left Coast Press Inc
Format
Paperback
Publication date
2015
Condition
New
Weight
1319g
Number of Pages
837
Place of Publication
Walnut Creek, United States
ISBN
9781611321722
SKU
V9781611321722
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Rita M. Denny
Patricia Sunderland , PhD, and Rita Denny, PhD, are anthropologists and founding partners of Practica Group, LLC, a consumer research and strategic consultancy based in New York City and Chicago, USA. Internationally recognized as among the pioneers to bring ethnographic research and anthropological, cultural analysis to the contemporary commercial sphere, their insights have helped shape products and brands for many ... Read more

Reviews for Handbook of Anthropology in Business
In this tour de force of scholarly contributions addressing the burgeoning field(s) at the intersection of anthropology and business, editors Denny and Sunderland provide lively, insightful, and well-crafted introductions to the book as a whole and to each of the five essay sections. This handbook is essential for graduate programs in anthropology, business, and design... Summing Up: Highly recommended.' - ... Read more

Goodreads reviews for Handbook of Anthropology in Business


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