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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
Bill Lee
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Description for The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
Hardback. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 242 x 165 x 22. Weight in Grams: 448.
Introducing "return on relationship" with your most valued customers The traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying. Today's most successful companies are taking a different approach: getting customers to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your "return on relationship" with select customers--those that offer rich sources of hidden wealth. A different type of ... Read more
Introducing "return on relationship" with your most valued customers The traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying. Today's most successful companies are taking a different approach: getting customers to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your "return on relationship" with select customers--those that offer rich sources of hidden wealth. A different type of ... Read more
Product Details
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2012
Condition
New
Weight
447g
Number of Pages
240
Place of Publication
, United States
ISBN
9781422172315
SKU
V9781422172315
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Bill Lee
Bill Lee is President of Lee Consulting Group. He is also CEO of the Customer Strategy Group, which organizes industry-leading conferences, including the Summit on Customer Engagement, Customer Reference Forum, Summit on Customer Communities, and CAB Exchange Summit. For eight years his organizations have provided educational, research, and consulting services to many of the world's top firms, such as IBM, ... Read more
Reviews for The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
"If you are looking for ways to deepen your relationship with your customers, this book will definitely give you some great ideas and some strong recommendations on how to track and measure your efforts."
Business 2 Community (business2community.com) "If you are looking for ways to deepen your relationship with your customers, this book will definitely give you some great ... Read more
Business 2 Community (business2community.com) "If you are looking for ways to deepen your relationship with your customers, this book will definitely give you some great ... Read more