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Higher Education Consumer Choice
Henk A. Becker
€ 61.77
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Description for Higher Education Consumer Choice
Hardback. .
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to ... Read more
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to ... Read more
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
137
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137497185
SKU
V9781137497185
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Henk A. Becker
Jane Hemsley-Brown is a professor at Surrey Business School, University of Surrey, Guildford, UK where she has been Head of the Department of Business ( 2007-2011), Associate Dean (International Affairs) and Deputy Head of School (2008-2014). Her research interests include the marketisation of education, consumer behaviour and higher education marketing. Izhar Oplatka is a professor of Educational Administration ... Read more
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