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Hooked: Why cute sells...and other marketing magic that we just can´t resist
Patrick Fagan
€ 19.99
€ 15.91
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Description for Hooked: Why cute sells...and other marketing magic that we just can´t resist
Paperback. In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored. Num Pages: 208 pages. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 234 x 156. .
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
Product Details
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
208
Place of Publication
Harlow, United Kingdom
ISBN
9781292074429
SKU
V9781292074429
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Patrick Fagan
Patrick Fagan is an Associate Lecturer in Psychology of Marketing and Advertising and Consumer Behaviour at Goldsmiths University; and he works as a Senior Behavioural Insights Associate at world-leading behavioural science consultancy Mountainview Learning.
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