×


 x 

Shopping cart
9%OFFJoeri Van Den Bergh - How Cool Brands Stay Hot: Branding to Generations Y and Z - 9780749477172 - V9780749477172
Stock image for illustration purposes only - book cover, edition or condition may vary.

How Cool Brands Stay Hot: Branding to Generations Y and Z

€ 33.99
€ 30.93
You save € 3.06!
FREE Delivery in Ireland
Description for How Cool Brands Stay Hot: Branding to Generations Y and Z Paperback. Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations. Num Pages: 312 pages. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing ... Read more

Product Details

Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
312
Place of Publication
London, United Kingdom
ISBN
9780749477172
SKU
V9780749477172
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Joeri Van Den Bergh
Joeri Van den Bergh is the co-founder of InSites Consulting, a global new generation research agency with offices in Belgium, the UK, France, Switzerland and the Netherlands. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever and Coca-Cola.

Reviews for How Cool Brands Stay Hot: Branding to Generations Y and Z
Van den Bergh and Behrer give an elaborate insightful view on how to reach generation Y and Z. A must-read for every marketing professional who wants to get a better understanding of young adults.
Jean-Jacques Velkeniers, VP Marketing Europe and Business Unit President Europe West, AB InBev No challenge is more pressing for today's brands than ... Read more

Goodreads reviews for How Cool Brands Stay Hot: Branding to Generations Y and Z


Subscribe to our newsletter

News on special offers, signed editions & more!