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14%OFFAvivah Wittenberg-Cox - How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business - 9780470688847 - V9780470688847
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How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business

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Description for How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business Paperback. Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox's new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. Num Pages: 424 pages, Illustrations. BIC Classification: JFSJ1; KJ. Category: (P) Professional & Vocational. Dimension: 215 x 134 x 29. Weight in Grams: 450.
Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance.

We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen?

Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change:

• Audit – where ... Read more

• Awareness – Opening your eyes to what better gender balance could mean for your company

• Alignment – Ensuring the buy-in that will bring about real results and change

• Sustain – Building gender diversity into corporate DNA

This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it.

Women are most of the talent and much of the market – you need this book.

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Product Details

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
424
Format
Paperback
Publication date
2010
Condition
New
Weight
449g
Number of Pages
424
Place of Publication
New York, United States
ISBN
9780470688847
SKU
V9780470688847
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Avivah Wittenberg-Cox
Avivah Wittenberg-Cox, CEO of the leading gender consultancy, 20-first, and a world authority on leadership, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain. This lively, hands-on guide is packed with research and case studies showing how some of the world’s biggest blue-chip firms have profited by balancing their businesses.

Reviews for How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business
‘The book takes the reader comprehensively through 4 stages to achieve a more representative gender balance in business.' (ChangingPeople.co.uk, April 2010). ‘…clearly and comprehensively documents how corporations can best implement strategies to achieve gender balance and attract the best…' (Women Mean Business, June 2010).

Goodreads reviews for How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business


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