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Industrial Marketing Strategy
Frederick E. Webster
€ 70.98
€ 60.12
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Description for Industrial Marketing Strategy
Paperback. Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications. Num Pages: 384 pages, illustrations. BIC Classification: KJC; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 154 x 24. Weight in Grams: 495.
Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:
* The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation and targeting, andpositioning
* Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing
* Guidelines for implementing the value proposition throughdistribution and marketing communications
... Read more
Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:
* The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation and targeting, andpositioning
* Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing
* Guidelines for implementing the value proposition throughdistribution and marketing communications
... Read more
Product Details
Format
Paperback
Publication date
1995
Publisher
John Wiley and Sons Ltd United States
Number of pages
384
Condition
New
Number of Pages
384
Place of Publication
New York, United States
ISBN
9780471119890
SKU
V9780471119890
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Frederick E. Webster
FREDERICK E. WEBSTER, Jr., is Charles Henry Jones Third Century Professor of Management at the Amos Tuck School of Business Administration at Dartmouth College. An active consultant for many leading firms throughout the United States and abroad, he is also the author of Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company (Wiley), among other publications. He ... Read more
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