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Information and Communication Technologies in Tourism 2017
. Ed(S): Schegg, Roland; Stangl, Brigitte
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Description for Information and Communication Technologies in Tourism 2017
Paperback. Editor(s): Schegg, Roland; Stangl, Brigitte. Num Pages: 794 pages, 95 black & white illustrations, biography. BIC Classification: GTC; KJQ; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 41. Weight in Grams: 1223.
This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy. There is a particular focus on the development of digital strategies, the impact of big data, and the digital economy. In addition to the description of research advances and innovative ideas, readers will find a number of informative industrial case studies. The ... Read more
This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy. There is a particular focus on the development of digital strategies, the impact of big data, and the digital economy. In addition to the description of research advances and innovative ideas, readers will find a number of informative industrial case studies. The ... Read more
Product Details
Format
Paperback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
794
Condition
New
Number of Pages
794
Place of Publication
Cham, Switzerland
ISBN
9783319511672
SKU
V9783319511672
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Schegg, Roland; Stangl, Brigitte
Roland Schegg is a professor at the Institute of Tourism at the University of Applied Sciences and Arts of Western Switzerland/Valais (HES-SO Valais). Between 2000 and 2004 he was with the Ecole Hôtelière de Lausanne (EHL). He earned his BS from the Swiss Federal Institute for Technology (ETH) in Zurich and his PhD from the University of Geneva. His research ... Read more
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