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Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing
Jane Cunningham
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Description for Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing
Paperback. .
Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ordering, and affinity. This essentially new approach provides the tools, clear ... Read more
Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ordering, and affinity. This essentially new approach provides the tools, clear ... Read more
Product Details
Publisher
Marshall Cavendish International (Asia) Pte Ltd Singapore
Number of pages
256
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
256
Place of Publication
Singapore, Singapore
ISBN
9789814382236
SKU
V9789814382236
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
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