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Inside the Tornado
Geoffrey A. Moore
€ 19.99
€ 17.25
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Description for Inside the Tornado
Paperback. Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times. Num Pages: 256 pages, illustrations. BIC Classification: KJC; KJMV7. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 229 x 153 x 15. Weight in Grams: 402.
Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to ... Read more
Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to ... Read more
Product Details
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
1998
Condition
New
Weight
401g
Number of Pages
272
Place of Publication
, United Kingdom
ISBN
9781900961585
SKU
V9781900961585
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Geoffrey A. Moore
Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 ... Read more
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