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Inspired: How to Create Tech Products Customers Love
Marty Cagan
€ 33.99
€ 24.25
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Description for Inspired: How to Create Tech Products Customers Love
Hardback. Num Pages: 320 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. With sections on assembling the right people ... Read more
How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. With sections on assembling the right people ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2018
Condition
New
Number of Pages
368
Place of Publication
New York, United States
ISBN
9781119387503
SKU
V9781119387503
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-50
About Marty Cagan
MARTY CAGAN, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG). He served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.
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