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18%OFFVik Venkatraman - Inspired!: Take Your Product Dream from Concept to Shelf - 9780470638453 - V9780470638453
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Inspired!: Take Your Product Dream from Concept to Shelf

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Description for Inspired!: Take Your Product Dream from Concept to Shelf Hardcover. Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power.

* Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Num Pages: 254 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 21. Weight in Grams: 458.

The definitive reference guide for developing, launching, and rolling out a new product

Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while ... Read more

  • Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers
  • Presents invaluable research as to producers, designers, distributors, and retailers
  • Divided into three easy-to-follow sections – Development, Launch, and Rollout

With unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance.

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Product Details

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
254
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780470638453
SKU
V9780470638453
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Vik Venkatraman
VIK VENKATRAMAN is a dreamer, free thinker, and student of life. He is the founder of both Star Power, the first 100% pure starfruit juice sold at specialty grocery stores, and V Bespoke, a fashion company offering affordable, high-quality, custom-tailored clothing. Vik is a former brand manager for Red Bull, and as a highly respected entrepreneur and management consultant with ... Read more

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