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Instructor´s Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume
Atanu Adhikari (Ed.)
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Description for Instructor´s Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume
Paperback. Editor(s): Adhikari, Atanu; Roy, Sanjit Kumar. Num Pages: 91 pages, 1 black & white illustrations, 8 colour illustrations, biography. BIC Classification: KJSM; KNS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, ... Read more
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, ... Read more
Product Details
Publisher
Springer International Publishing AG
Format
Paperback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
90
Place of Publication
Cham, Switzerland
ISBN
9783319526966
SKU
V9783319526966
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Atanu Adhikari (Ed.)
Atanu Adhikari is an Associate Professor at Indian Institute of Management Kozhikode. Sanjit Kumar Roy is Assistant Professor, at the University of Western Australia, Australia.
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