International Business
Radha Jethu-Ramsoedh
€ 81.29
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Description for International Business
Paperback. .
The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.
Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.
Product Details
Publisher
Wolters-Noordhoff B.V. Netherlands
Number of pages
321
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
322
Place of Publication
Groningen, Netherlands
ISBN
9789001805036
SKU
V9789001805036
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-7
About Radha Jethu-Ramsoedh
Radtha Jethu-Ramsoedh and Maud Hendrickx are lecturers at the European Fashion Business School, Doom, the Netherlands
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