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International Business Strategy
Alain Verbeke
€ 55.79
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Description for International Business Strategy
Paperback. The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises. Num Pages: 611 pages, 61 b/w illus. BIC Classification: KJC; KJK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 246 x 176 x 25. Weight in Grams: 1060. 611 pages, 61 b/w illus. The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises. Cateogry: (P) Professional & Vocational; (U) Tertiary Education (US: College). BIC Classification: KJC; KJK. Dimension: 246 x 176 x 25. Weight: 1054.
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates ... Read more
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates ... Read more
Product Details
Publisher
Cambridge University Press
Number of pages
611
Format
Paperback
Publication date
2013
Condition
New
Weight
1039g
Number of Pages
611
Place of Publication
Cambridge, United Kingdom
ISBN
9781107683099
SKU
V9781107683099
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Alain Verbeke
Dr Alain Verbeke is a Professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the Director of the MBA programme at Solvay Business School, University of Brussels (VUB). He has also been a Visiting Professor at Dalhousie University, the University of Toronto and the ... Read more
Reviews for International Business Strategy
'Two things make Alain Verbeke's book stand out from other textbooks. First, it incorporates the latest theoretical insights and helps students to understand the complexities of international business in the real world. Second, it is truly integrative, presenting a framework in the first half of the book that is consistently used in all subsequent chapters and applications.' Sjoerd Beugelsdijk, Professor ... Read more