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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
Rajagopal
€ 67.89
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Description for Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
Hardback. The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business. Num Pages: 339 pages, biography. BIC Classification: KJD; KJK; KJM; KJV. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 24. Weight in Grams: 538.
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
Product Details
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
318
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137366771
SKU
V9781137366771
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Rajagopal
Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute, and the Institute of Operations Management, UK. He has been listed in various international ... Read more
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