International business
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International business
Paperback. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Num Pages: 272 pages, black & white illustrations. BIC Classification: GPS; KJK; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 189 x 19. Weight in Grams: 380.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st
- Condition
- New
- SKU
- V9780060007737
- ISBN
- 9780060007737
Paperback
Condition: New
€ 16.99€ 12.18
€ 16.99
€ 12.18
Hardback. Sustainable development is one of the key challenges of our time. It has social, ecological and economic dimensions, which makes it also a multi-faceted and complex problem. International Business scholars have stressed that the Multinational Enterprise should be considered the most important vehicle through which sustainable development occurs in Editor(s): Verbeke, Alain; Tulder, Rob van; Strange, Roger. Series: Progress in International Business Research. Num Pages: 464 pages, black & white tables, figures. BIC Classification: KJJ; KJK. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 232 x 40. Weight in Grams: 832.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781781909898
- ISBN
- 9781781909898
Hardback
Condition: New
€ 174.56
€ 174.56
Hardcover. This research volume in honour of the late Daniel Van Den Bulcke, one of the founding fathers of the European Business Academy (EIBA) and a core institution builder of the Academy of International Business (AIB), focuses on conceptual innovations in assessing the impact of institutions on multinational enterprise (MNE) strategies. Editor(s): Verbeke, Alain; Tulder, Rob van; Lundan, Sarianna. Series: Progress in International Business Research. Num Pages: 503 pages. BIC Classification: KJK. Category: (G) General (US: Trade). Dimension: 280 x 314 x 44. Weight in Grams: 906.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784414221
- ISBN
- 9781784414221
Hardback
Condition: New
€ 173.89
€ 173.89
Hardback. This latest volume of Progress in International Business Research explores novel ways in which international business is organized. Contributions advance our understanding and stretch our thinking about new organizational and geographic structures in MNCs, and other organizational forms across borders and geographies. Series: Progress in International Business Research. Num Pages: 488 pages. BIC Classification: KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 237 x 44. Weight in Grams: 854.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Emerald Publishing Limited
- Condition
- New
- SKU
- V9781785604232
- ISBN
- 9781785604232
Hardback
Condition: New
€ 164.55
€ 164.55
Paperback. Provides an international perspective on the hospitality and tourism industries and offers an insight into hospitality and tourism management. The book develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. Num Pages: 396 pages, 1, black & white illustrations. BIC Classification: KJK; KJM; KNSH. Category: (U) Tertiary Education (US: College). Dimension: 244 x 190 x 21. Weight in Grams: 848.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780750666756
- ISBN
- 9780750666756
Paperback
Condition: New
€ 72.46
€ 72.46
paperback. This practical volume provides the reader with an overall understanding of the economics of shipping practice. The increasingly important role of management is given more emphasis, especially in the area of budgets, finance, personnel and marketing. An ELBS/LPBB edition is available. Num Pages: 256 pages, 2 black & white illustrations, biography. BIC Classification: KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 19. Weight in Grams: 505.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Chapman and Hall United Kingdom
- Edition
- Softcover reprint of the original 2nd ed. 1988
- Number of pages
- 256
- Condition
- New
- SKU
- V9780412310300
- ISBN
- 9780412310300
Paperback
Condition: New
€ 123.68
€ 123.68
Paperback. Num Pages: 453 pages, col. Illustrations. BIC Classification: KJK. Category: (UU) Undergraduate. Dimension: 265 x 195 x 18. Weight in Grams: 956.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 453
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780199646968
- ISBN
- 9780199646968
Paperback
Condition: New
€ 108.15
€ 108.15
Hardback. Financing Trade and International Supply Chains takes the mystery out of trade and supply chain finance. The book suggests that every trade or supply chain finance solution - no matter how elaborate - addresses some combination of four elements: facilitation of secure and timely payment, effective mitigation of risk. Num Pages: 250 pages, Includes 63 b&w illustrations. BIC Classification: KCLT; KFFH; KJK; KJMV1. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 251 x 174 x 24. Weight in Grams: 828.
- Publisher
- Taylor & Francis Ltd
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781409454601
- ISBN
- 9781409454601
Hardback
Condition: New
€ 173.30
€ 173.30
Hardback. Redefining Well-Being in Nations and Organizations is an essential book for researchers, policy makers and managers. It provides a new multi-disciplinary perspective on wellbeing and engagement, reviewing the latest research from several previously unrelated disciplines to develop a process for active committed enthusiasm (PACE). Num Pages: 233 pages, biography. BIC Classification: KJC; KJK; KJMB; KJU. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 435.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137572448
- ISBN
- 9781137572448
Hardback
Condition: New
€ 123.23
€ 123.23
Paperback. The author was a young writer living in Miami when Levi's hired her to travel through Latin American, befriending teenagers and reporting back with details of their ideas, hopes, fears and aspirations. This book is a humane portrait of this elusive continent in crisis - riddled with paradox, complexity, beauty and brutality. Num Pages: 352 pages. BIC Classification: 1KL; GTB; JFFS; KJK. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 127 x 22. Weight in Grams: 240. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Ebury Press
- Condition
- Used, Very Good
- SKU
- KMK0005914
- ISBN
- 9780091900847
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardback. The Innovation of Globalization proven strategies to out-win disruptive global competition. Num Pages: 304 pages. BIC Classification: 1FPC; KCM; KJC; KJK. Category: (P) Professional & Vocational. Dimension: 164 x 239 x 29. Weight in Grams: 492.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119274018
- ISBN
- 9781119274018
Hardback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Paperback. In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. Num Pages: 228 pages, Illustrations. BIC Classification: 1F; KCLT; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 231 x 164 x 28. Weight in Grams: 712.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 228
- Condition
- New
- SKU
- V9780470821374
- ISBN
- 9780470821374
Paperback
Condition: New
€ 32.02
€ 32.02
Paperback. Business Environment in a Global Context offers, in a readily accessible way, an in-depth analysis of the business environment at regional, national, and international levels. Incorporating case studies throughout, the key issues, concepts, and theories are supported by practical examples from the business world. Num Pages: 432 pages, Illustrations. BIC Classification: KJB; KJK. Category: (U) Tertiary Education (US: College). Dimension: 190 x 245 x 20. Weight in Grams: 724.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 424
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780199672585
- ISBN
- 9780199672585
Paperback
Condition: New
€ 82.98
€ 82.98
Hardback. Num Pages: 240 pages, black & white illustrations, figures. BIC Classification: KJK; KJP. Category: (G) General (US: Trade). Dimension: 213 x 148 x 23. Weight in Grams: 366.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 200
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781422187272
- ISBN
- 9781422187272
Hardback
Condition: New
€ 36.99€ 30.19
€ 36.99
€ 30.19
Hardcover. A biography of one of the most under-rated economists of the 20th century, whose own remarkable and eventful life paralleled key events of the twentieth century. Edith Penrose's work is now the cornerstone of current work in business strategy and entrepreneurship. Num Pages: 328 pages. BIC Classification: KCC; KCD; KJC; KJH; KJK; KNBC; KND. Dimension: 234 x 156. .
- Publisher
- Oxford University Press
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198753940
- ISBN
- 9780198753940
Hardback
Condition: New
€ 77.37
€ 77.37
Hardcover. The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. Editor(s): Gupta, Anil K.; Wakayama, Toshiro; Rangan, U. Srinivasa. Num Pages: 352 pages, Illustrations. BIC Classification: 1F; KJK. Category: (P) Professional & Vocational. Dimension: 160 x 233 x 31. Weight in Grams: 566.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9781118217979
- ISBN
- 9781118217979
Hardback
Condition: New
€ 50.99€ 39.18
€ 50.99
€ 39.18
Hardcover. The Quest for Global Dominance, Second Edition reflects leading-edge thinking on the subject of creating and exploiting global presence Includes updated data and examples, with a particular focus on bringing in more examples dealing with China and India. Num Pages: 320 pages, , black & white tables, figures. BIC Classification: KJK. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 28. Weight in Grams: 528.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470194409
- ISBN
- 9780470194409
Hardback
Condition: New
€ 36.99€ 28.56
€ 36.99
€ 28.56
Paperback. Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The central premise underlying this book is that globalization can be a double-edged sword. Editor(s): Westney, D.Eleanor. Series: MIT Sloan Management Review S. Num Pages: 384 pages, , black & white illustrations. BIC Classification: JFFS; KJC; KJK. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 24. Weight in Grams: 568.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780787965327
- ISBN
- 9780787965327
Paperback
Condition: New
€ 33.99€ 26.75
€ 33.99
€ 26.75
Hardcover. A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. Num Pages: 304 pages, black & white illustrations, black & white tables, figures. BIC Classification: 1FKA; 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 26. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781118446232
- ISBN
- 9781118446232
Hardback
Condition: New
€ 36.99€ 28.66
€ 36.99
€ 28.66
Paperback. Series: Bloomberg Financial. Num Pages: 288 pages, Illustrations. BIC Classification: KFFM2; KJK. Category: (P) Professional & Vocational. Dimension: 273 x 214 x 22. Weight in Grams: 754.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Bloomberg Press United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781576602607
- ISBN
- 9781576602607
Paperback
Condition: New
€ 41.99€ 29.66
€ 41.99
€ 29.66