International business
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International business
Paperback. The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. Num Pages: 524 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 191 x 27. Weight in Grams: 940.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 524
- Condition
- New
- SKU
- V9780470010952
- ISBN
- 9780470010952
Paperback
Condition: New
€ 71.90
€ 71.90
Hardback. The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage. Num Pages: 274 pages, 28 black & white illustrations, biography. BIC Classification: GPF; KJK; KJMV7. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 17. Weight in Grams: 475.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 274
- Condition
- New
- SKU
- V9780230515703
- ISBN
- 9780230515703
Hardback
Condition: New
€ 67.11
€ 67.11
Hardback. 696 pages. International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. Cateogry: (U) Tertiary Education (US: College). BIC Classification: GBCY; KCL; KJK; KJSM. Dimension: 300 x 209 x 38. Weight: 2028.
- Publisher
- Euromonitor PLC
- Number of pages
- 696
- Format
- Hardback
- Publication date
- 2010
- Edition
- 35th Edition
- Condition
- New
- SKU
- V9781842645383
- ISBN
- 9781842645383
Hardback
Condition: New
€ 347.43€ 49.48
€ 347.43
€ 49.48
Hardback. Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 356 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 675.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Emerald Publishing Limited United States
- Number of pages
- 356
- Condition
- New
- SKU
- V9780762303182
- ISBN
- 9780762303182
Hardback
Condition: New
€ 149.36
€ 149.36
Hardcover. Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Editor(s): Zou, Shaoming; Fu, Huifen. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 300 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 23. Weight in Grams: 614.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Group Publishing Limited United Kingdom
- Number of pages
- 300
- Condition
- New
- SKU
- V9780857244475
- ISBN
- 9780857244475
Hardback
Condition: New
€ 134.46
€ 134.46
Paperback. Num Pages: 624 pages, 95 colour illustrations, 82 colour tables, 13 colour line drawings. BIC Classification: KJC; KJK; KJU. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 181 x 253 x 23. Weight in Grams: 1290.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780415825283
- ISBN
- 9780415825283
Paperback
Condition: New
€ 114.00
€ 114.00
Hardcover. International Management and Intercultural Communication is presented in two volumes. Volume 2 deals with cases of international management in social and educational settings. Editor(s): Christopher, Elizabeth M. Num Pages: 184 pages, biography. BIC Classification: KJK; KJP. Category: (P) Professional & Vocational. Dimension: 146 x 244 x 18. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137553232
- ISBN
- 9781137553232
Hardback
Condition: New
€ 149.44
€ 149.44
Hardcover. The book is presented in two volumes. Volume 1 consists of case studies concerning different aspects of international management and intercultural communication in business, marketing and politics. Editor(s): Christopher, Elizabeth M. Num Pages: 190 pages, biography. BIC Classification: KJK; KJP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 400.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137479891
- ISBN
- 9781137479891
Hardback
Condition: New
€ 182.67
€ 182.67
Paperback. International Management focuses on the most crucial challenge faced by managers of multinational companies today -- that of the generation and transfer of knowledge across national settings, organizations and networks. Series: Management, Organizations & Business S. Num Pages: 496 pages, 76. BIC Classification: KJK; KJM; KJVG. Category: (P) Professional & Vocational. Dimension: 253 x 180 x 27. Weight in Grams: 896.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 496
- Condition
- New
- SKU
- V9780631233428
- ISBN
- 9780631233428
Paperback
Condition: New
€ 44.67
€ 44.67
Paperback. This new edition of International Management secures the position of this successful text as the most comprehensive introduction to global cross-cultural management available. Num Pages: 486 pages, Illustrations. BIC Classification: KJK. Category: (UF) Further/Higher Education. Dimension: 246 x 190 x 27. Weight in Grams: 1042.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 486
- Format
- Paperback
- Publication date
- 2009
- Edition
- 4th
- Condition
- New
- SKU
- V9781405173995
- ISBN
- 9781405173995
Paperback
Condition: New
€ 60.79
€ 60.79
Paperback. This short, concrete, and to--the--point book guides students through this vast field of conflicting opinions. The book begins from the premise that students benefit most from seeing a balanced treatment of all available views. For instance, this book provides coverage of both ad hoc and optimizing models. Num Pages: 296 pages, 84. BIC Classification: KCB; KCLF; KFF; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 170 x 16. Weight in Grams: 494.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 296
- Format
- Paperback
- Publication date
- 2001
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780631222880
- ISBN
- 9780631222880
Paperback
Condition: New
€ 52.78
€ 52.78
Hardcover. This fully revised Second Edition shows readers how to find, analyze, structure, and negotiate international deals. Readers are guided through the complex intricacies of handling personnel policies, the purchase of foreign concerns, joint venture activities, and related risk management strategies when undertaking foreign deals. Num Pages: 592 pages, Ill. BIC Classification: KJK; KJVB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 262 x 188 x 37. Weight in Grams: 1264.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 592
- Condition
- New
- SKU
- V9780471022428
- ISBN
- 9780471022428
Hardback
Condition: New
€ 117.77€ 98.73
€ 117.77
€ 98.73
Hardback. International Joint Ventures (IJVs) combine the resources of local and foreign firms to create independent business entities, however, their failure rate is high. This analysis of the IJV life cycle considers the problems of multi-person decision-making. A typology of strategic and functional configurations, and solution concepts, are developed. Num Pages: 221 pages, biography. BIC Classification: KJK; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 17. Weight in Grams: 435.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 221
- Condition
- New
- SKU
- V9780333968963
- ISBN
- 9780333968963
Hardback
Condition: New
€ 127.64
€ 127.64
Paperback. BIC Classification: KJK; KJMV2. Category: (U) Tertiary Education (US: College). Weight in Grams: 454.
- Publisher
- Cengage Learning EMEA
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th edition
- Condition
- New
- SKU
- V9781473719026
- ISBN
- 9781473719026
Paperback
Condition: New
€ 168.13
€ 168.13
Paperback. Provides an international perspective on the hospitality and tourism industries and offers an insight into hospitality and tourism management. The book develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. Num Pages: 396 pages, 1, black & white illustrations. BIC Classification: KJK; KJM; KNSH. Category: (U) Tertiary Education (US: College). Dimension: 244 x 190 x 21. Weight in Grams: 848.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780750666756
- ISBN
- 9780750666756
Paperback
Condition: New
€ 73.22
€ 73.22
Hardcover. Using statistical data and 11 case studies, the author found American company responses to foreign high-technology competition from 1970-90 highly diverse. He discovered explanations in such variables as multinational enterprises, domestic market structure and links to academic science bases. Num Pages: 206 pages, 15 line drawings,15 tables, author index, subject index. BIC Classification: 1KBB; 3JJPL; 3JJPN; KJF; KJK; KJV; KNDH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 163 x 21. Weight in Grams: 470. 206 pages, 15 line drawings,15 tables, author index, subject index. Using statistical data and 11 case studies, the author found American company responses to foreign high-technology competition from 1970-90 highly diverse. He discovered explanations in such variables as multinational enterprises, domestic market structure and links to academic science bases. Cateogry: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: 1KBB; 3JJPL; 3JJPN; KJF; KJK; KJV; KNDH. Dimension: 243 x 163 x 21. Weight: 470.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- Harvard University Press
- Edition
- First Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780674458451
- ISBN
- 9780674458451
Hardback
Condition: New
€ 51.76€ 48.11
€ 51.76
€ 48.11
International Entrepreneurship: Theoretical Foundations and Practices;...
Zucchella, Antonella, Magnani, Giovanna
Hardcover. Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship proposes an integrated framework to enable firms to develop innovative responses to the uncertainties arising from international markets, and to capture the opportunities. Num Pages: 208 pages, 11 black & white tables, 9 figures. BIC Classification: KJH; KJK. Category: (P) Professional & Vocational. Dimension: 222 x 141. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan
- Edition
- 2nd ed. 2016
- Condition
- New
- SKU
- V9781137520012
- ISBN
- 9781137520012
Hardback
Condition: New
€ 127.40
€ 127.40
Hardback. For the very first time, this book offers a complete overview the topic and its foundations of international entrepreneurship. With an in-depth analysis of the different theoretical foundations, it uses important empirical analysis and useful case studies to propose a new theoretical framework and interpretative modelling. Num Pages: 217 pages, 4 black & white illustrations, biography. BIC Classification: KJH; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 218 x 146 x 15. Weight in Grams: 408.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 217
- Condition
- New
- SKU
- V9780230515475
- ISBN
- 9780230515475
Hardback
Condition: New
€ 127.57
€ 127.57
Hardcover. Offers managers and supervisors in the power and petroleum fields basic economic skills that enable them to make better policy decisions relating to energy. This practical textbook contains toolbox of models, along with institutional, technological, and historical information on oil, coal, gas, and electricity (including renewables). Num Pages: 587 pages, illustrations. BIC Classification: KC; KJK; KJS; RNF. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 163 x 33. Weight in Grams: 1247.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Pennwell Pub
- Condition
- New
- SKU
- V9780878147991
- ISBN
- 9780878147991
Hardback
Condition: New
€ 149.37
€ 149.37
Hardback. Advances in Financial Economics, volume 18, will present research on corporate governance both in the US and globally. The volume will aim at providing a deeper understanding of corporate governance practices, trends, innovations and challenges using international data. Series: Advances in Financial Economics. Num Pages: 280 pages. BIC Classification: KJK; KJR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 239 x 21. Weight in Grams: 540.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781785603556
- ISBN
- 9781785603556
Hardback
Condition: New
€ 149.36
€ 149.36