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Ghenadie Anghel - Doomed to Internationalization and Modernization of Corporate Culture - 9783834934970 - V9783834934970
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Doomed to Internationalization and Modernization of Corporate Culture

€ 66.37
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Description for Doomed to Internationalization and Modernization of Corporate Culture paperback. What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? This title addresses such questions. Num Pages: 261 pages, 53 black & white illustrations, biography. BIC Classification: JFFS; KJC; KJK. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 338.

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.                                                                                      

Product Details

Format
Paperback
Publication date
2012
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
261
Condition
New
Number of Pages
261
Place of Publication
Wiesbaden, Germany
ISBN
9783834934970
SKU
V9783834934970
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Ghenadie Anghel
After his master’s degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.

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