Emerging Multiplicity: Integration and Responsiveness in Asian Business Development (Palgrave MacMillan Asian Business Series Centre for the Study of Emerging Markets)
Sten Söderman
€ 128.15
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Description for Emerging Multiplicity: Integration and Responsiveness in Asian Business Development (Palgrave MacMillan Asian Business Series Centre for the Study of Emerging Markets)
Hardcover.
New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.
New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.
Product Details
Format
Hardback
Publication date
2006
Publisher
Palgrave Macmillan
Number of pages
304
Condition
New
Number of Pages
288
Place of Publication
Gordonsville, United States
ISBN
9781403991768
SKU
V9781403991768
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Sten Söderman
HARALD DOLLES Senior Research Fellow, German Institute for Japanese Studies, Japan AXÈLE GIROUD Senior Lecturer in International Business, Bradford University School of Management, UK HANS JANSSON Professor of International Marketing, Baltic Business School, University of Kalmar, Sweden ULRICH JÜRGENS Senior Researcher, Social Science Research Centre, Berlin (WZB) and Adjunct Professor of Political Science at the Free University of Berlin, Germany ... Read more
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