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Export Marketing Strategy
Zou, Shaoming; Kim, Daekwon; Cavusgil, S. Tamer
€ 31.30
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Description for Export Marketing Strategy
Paperback. A guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It describes the steps necessary to achieve success in export marketing. Num Pages: 362 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 161 x 17. Weight in Grams: 550.
This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It is written for small to mid-size firms as a primer, and as a reference for larger firms already involved in exporting as a guide to higher levels of success.
This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It is written for small to mid-size firms as a primer, and as a reference for larger firms already involved in exporting as a guide to higher levels of success.
If you manage a small or mid-size business that is interested in exporting; this comprehensive book will put you firmly on the path toward success. Achievement in export marketing is not ... Read more
Show LessProduct Details
Format
Paperback
Publication date
2009
Publisher
Business Expert Press United States
Number of pages
362
Condition
New
Number of Pages
150
Place of Publication
Sterling Forest, United States
ISBN
9781606490082
SKU
V9781606490082
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-11
About Zou, Shaoming; Kim, Daekwon; Cavusgil, S. Tamer
Shaoming Zou (Ph.D., Michigan State University) is Robert J. Trulaske, Sr. Professor of Marketing and Associate Professor at University of Missouri. His research is focused on international marketing strategy and firms' performance. He has published in Journal of Marketing, Journal of International Business Studies, Decision Sciences, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Marketing, ... Read more
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