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Christoph Barmeyer - Intercultural Management: A Case-Based Approach to Achieving Complementarity and Synergy - 9781137027375 - V9781137027375
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Intercultural Management: A Case-Based Approach to Achieving Complementarity and Synergy

€ 83.83
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Description for Intercultural Management: A Case-Based Approach to Achieving Complementarity and Synergy Paperback. A case-based examination of issues in international management that helps students explore theory in the context of real-life practical situations. A focus on skills-development prepares students for future careers in international management. Cases are from a range of countries including central and east Europe as well as the BRIC economies. Editor(s): Barmeyer, Christoph; Franklin, Peter. Num Pages: 376 pages, 2 maps, 21 line drawings, 35 tables. BIC Classification: KJK; KJM. Category: (U) Tertiary Education (US: College). Dimension: 234 x 156. Weight in Grams: 454.
This ground breaking textbook looks at the issue of managing across cultures: the difficulties and opportunities it brings and the competencies needed to handle situation and create solutions. Applying a constructive approach, Intercultural Management demonstrates how cultural diversity can be used as a resource to demonstrate synergy and complementarity. Taking a case-based approach, its innovative case studies examine a wide range of topics in international management, helping students to explore theory in the context of real-life situations. Taking the form of an edited collection, it offers a fascinating range of perspectives from a global panel of experts in the ... Read more

Product Details

Publisher
Macmillan Education UK
Format
Paperback
Publication date
2016
Condition
New
Weight
547g
Number of Pages
360
Place of Publication
, United Kingdom
ISBN
9781137027375
SKU
V9781137027375
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Christoph Barmeyer
Christoph Barmeyer is Professor of Intercultural Communication at the University of Passau, Germany. Peter Franklin is Professor of Intercultural Business and Management Communication at HTWG Konstanz University of Applied Sciences, Germany.

Reviews for Intercultural Management: A Case-Based Approach to Achieving Complementarity and Synergy
'Rather than experiencing cultural differences as threats to be overcome, Barmeyer and Franklin challenge the reader to experience and enjoy the richness of cultural diversity with in-depth case studies that go beyond stereotypical representations of cultural differences. This book is not only a valuable resource for cross-cultural management scholars and educators, but also a useful addition to any executive's library.' ... Read more

Goodreads reviews for Intercultural Management: A Case-Based Approach to Achieving Complementarity and Synergy


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