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Jean-Claude Usunier - International and Cross-Cultural Business Research - 9781473975897 - V9781473975897
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International and Cross-Cultural Business Research

€ 59.29
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Description for International and Cross-Cultural Business Research Paperback. .
Lecturers/Instructors - Request a free digital inspection copy here Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as ... Read more

Product Details

Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
200
Place of Publication
London, United Kingdom
ISBN
9781473975897
SKU
V9781473975897
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Jean-Claude Usunier
Jean-Claude Usunier is a professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behaviour, and cultural and linguistic aspects of international marketing and management. He serves on the editorial board of several international business and marketing journals. His research was published in International Journal of Research in Marketing, ... Read more

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