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International Business Strategy: Perspectives on Implementation in Emerging Markets
S. Raghunath (Ed.)
€ 184.79
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Description for International Business Strategy: Perspectives on Implementation in Emerging Markets
Hardback. Editor(s): Raghunath, S.; Rose, Elizabeth L. Num Pages: 476 pages, 25 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJC; KJK. Category: (G) General (US: Trade). Dimension: 158 x 217 x 32. Weight in Grams: 748.
This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from ... Read more
This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from ... Read more
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Condition
New
Weight
747g
Number of Pages
476
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137544667
SKU
V9781137544667
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About S. Raghunath (Ed.)
S. Raghunath is Professor of Corporate Strategy and Policy at Indian Institute of Management Bangalore, India, and Chair of the AIB-India Chapter. A specialist in international strategy, his visiting appointments have included Stanford University, INSEAD, and HEC Paris, and he has consulted with major Indian companies and multinational corporations. Elizabeth L. Rose is ... Read more
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