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Zucchella, Antonella, Magnani, Giovanna - International Entrepreneurship: Theoretical Foundations and Practices; Second Edition - 9781137520012 - V9781137520012
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International Entrepreneurship: Theoretical Foundations and Practices; Second Edition

€ 127.37
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Description for International Entrepreneurship: Theoretical Foundations and Practices; Second Edition Hardcover. Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship proposes an integrated framework to enable firms to develop innovative responses to the uncertainties arising from international markets, and to capture the opportunities. Num Pages: 208 pages, 11 black & white tables, 9 figures. BIC Classification: KJH; KJK. Category: (P) Professional & Vocational. Dimension: 222 x 141. Weight in Grams: 454.

Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging issue from its foundations; entrepreneurship, strategic management and international business studies. The book proposes an integrated interpretive framework in which to place international entrepreneurship, examining both theoretical and practical interests. It asserts that firms faced by global competitive pressures need to develop proactive and innovative responses to cope with the uncertainties of international markets and instead capture the opportunities. This book presents a common framework to complement the growing contributions to this topical and ... Read more

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Product Details

Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
200
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137520012
SKU
V9781137520012
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Zucchella, Antonella, Magnani, Giovanna
Antonella Zucchella is Professor of Marketing and Pro-rector of Finance at Pavia University, Italy. She is Author of four books and more than thirty articles, ranging from entrepreneurship to international marketing and management. Giovanna Magnani is a Ph.D. candidate in Economics and Management at Pavia University, Italy.

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