Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants)
David Wolf
€ 37.10
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Description for Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants)
Paperback. In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China. Series: Palgrave Pocket Consultants. Num Pages: 238 pages, biography. BIC Classification: 1FPC; KJC; KJK; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 16. Weight in Grams: 264.
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
Product Details
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
Series
Palgrave Pocket Consultants
Number of Pages
226
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137483799
SKU
V9781137483799
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About David Wolf
David Wolf is Managing Director of Allison+Partners' Global China Practice. Recognized as a leader in China's public relations industry, David specializes in helping clients manage complex communications challenges, including government relations, crisis, new market entry, and corporate reorganization. His current clients include Underwriters' Labs (UL), Micron Technologies, Airbnb, the Public Interest Registry, and the Canola Council of Canada. In addition, ... Read more
Reviews for Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants)
'This book should be a key reference for those aspiring to win in the complex China market. David Wolf brilliantly synthesizes a professional lifetime of wisdom and insights in public relations in China and presents these in a richly engaging manner. Implementing the recommendations and avoiding the pitfalls identified by this public relations pioneer will help companies win in the ... Read more