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Sport Business in the Global Marketplace (Finance and Capital Markets)
Aaron Smith Hans Westerbeek
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Description for Sport Business in the Global Marketplace (Finance and Capital Markets)
Hardcover. Num Pages: 241 pages, 251 black & white illustrations, biography. BIC Classification: KJK; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 166 x 26. Weight in Grams: 526.
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Product Details
Format
Hardback
Publication date
2003
Publisher
Palgrave Macmillan
Number of pages
256
Condition
New
Number of Pages
241
Place of Publication
Gordonsville, United States
ISBN
9781403903006
SKU
V9781403903006
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Aaron Smith Hans Westerbeek
HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.
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