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. Ed(S): Adeleye, I.; Ibeh, Kevin; Kinoti, Abel; White, Lyal - The Changing Dynamics of International Business in Africa - 9781137516527 - V9781137516527
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The Changing Dynamics of International Business in Africa

€ 122.99
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Description for The Changing Dynamics of International Business in Africa Hardback. The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance. Editor(s): Adeleye, I.; Ibeh, Kevin; Kinoti, Abel; White, Lyal. Series: AIB Sub-Saharan Africa (SSA) Series. Num Pages: 314 pages, biography. BIC Classification: KJC; KJK; KJM. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 19. Weight in Grams: 525.
The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance.

Product Details

Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
314
Condition
New
Series
AIB Sub-Saharan Africa (SSA) Series
Number of Pages
292
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137516527
SKU
V9781137516527
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About . Ed(S): Adeleye, I.; Ibeh, Kevin; Kinoti, Abel; White, Lyal
Ifedapo Adeleye is Senior Lecturer of Management and Director of the Emerging and Frontier Markets Initiative at Lagos Business School, Nigeria. He is engaged in research investigating the internationalization of African firms, and has authored over thirty papers, book chapters and cases. He received his PhD from Manchester Business School, UK. Kevin Ibeh is Professor of Marketing and ... Read more

Reviews for The Changing Dynamics of International Business in Africa
“The book contains a mix of overview, quantitative and qualitative, case-study chapters, which makes it more comprehensive than other books written on similar themes. … The emphasis on Chinese, Brazilian and Indian investment on the continent, which the book discusses in detail, is timely and important. … This book is a unique contribution to the literature on international business in ... Read more

Goodreads reviews for The Changing Dynamics of International Business in Africa


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