CHRISTINE ENNEW is Professor of Marketing and Pro Vice Chancellor at the Universiy of Nottingham, UK where she has responsibility for the institution's pioneering internationalisation strategy. She has extensive experience of international higher education including an active role in the launch of the University of Nottingham Malaysia Campus. DAVID GREENAWAY is Vice-Chancellor of The University of Nottingham, UK, ... Read moreand an economist, whose expertise lies in international trade and cross-border investment. He has published more than 150 scientific papers in international peer reviewed journals; has authored, co-authored or edited 40 books; and is currently Managing Editor of The World Economy. Show Less