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Understanding and Profiting from Intellectual Property:
Deli Yang
€ 67.53
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Description for Understanding and Profiting from Intellectual Property:
Hardcover. Num Pages: 331 pages, biography. BIC Classification: KJK; LNR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 220 x 164 x 23. Weight in Grams: 538.
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
Product Details
Format
Hardback
Publication date
2008
Publisher
Palgrave Macmillan
Number of pages
336
Condition
New
Number of Pages
309
Place of Publication
Gordonsville, United States
ISBN
9781403991720
SKU
V9781403991720
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Deli Yang
DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property. Before embarking on her academic career, she also had professional experience in government policy and international trading. Since the ... Read more
Reviews for Understanding and Profiting from Intellectual Property:
'This is well-researched and thought-provoking read for both the academic and business communities.' Anuradha Swaminathan, World Intellectual Property Organization