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International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media
Silvia Cambié
€ 43.99
€ 39.81
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Description for International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media
Hardback. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners. Num Pages: 240 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 510.
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures ... Read more
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
242
Format
Hardback
Publication date
2009
Condition
New
Weight
510g
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9780749453299
SKU
V9780749453299
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Silvia Cambié
Silvia Cambié is a cross-cultural communicator whose experience includes business journalism from Eastern Europe and professional communication for international trade associations. Yang-May Ooi is a writer specialising in cross-cultural issues and social media. Her cross-cultural blog, Fusion View, has been featured on BBC Radio.
Reviews for International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media
"...an execellent and essential guide." Engineering & Technology "Happily, the book easily contains enough examples to merit having the word international in its title. If you've worked somewhere round the world, chances are it's mentioned here. And, crucially, the text is written in a clear and ... Read more