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. Ed(S): Arora, Anshu Saxena; Arora, Anshu; Bacouel-Jentjens, Sabine - International Fragmentation - 9783319338453 - V9783319338453
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International Fragmentation

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Description for International Fragmentation Hardback. Editor(s): Arora, Anshu Saxena; Arora, Anshu; Bacouel-Jentjens, Sabine. Series: International Marketing and Management Research. Num Pages: 175 pages, 3 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KJMV8; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 360.
This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. 
Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion ... Read more

Product Details

Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
175
Condition
New
Series
International Marketing and Management Research
Number of Pages
154
Place of Publication
Cham, Switzerland
ISBN
9783319338453
SKU
V9783319338453
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About . Ed(S): Arora, Anshu Saxena; Arora, Anshu; Bacouel-Jentjens, Sabine
Anshu Saxena Arora is Professor of Marketing and Director of Global Logistics and International Business Center in the College of Business Administration, Savannah State University, USA. She is a Certified Project Management Professional from Project Management Institute (PMI), USA, and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Currently, she is the Chair ... Read more

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