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International Marketing in Fast Changing Environment
Bryan Jean
€ 156.45
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Description for International Marketing in Fast Changing Environment
Hardback. Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing, Editor(s): Jean, Bryan; Chiou, Jyh-Shen; Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 235 x 28. Weight in Grams: 572.
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? Evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global ... Read more
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? Evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global ... Read more
Product Details
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
350
Format
Hardback
Publication date
2013
Series
Advances in International Marketing
Condition
New
Number of Pages
350
Place of Publication
Bingley, United Kingdom
ISBN
9781781908969
SKU
V9781781908969
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Bryan Jean
Jean B - National Chengchi University, Taiwan Chiou J.S. - National Chengchi University, Taiwan
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