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International Marketing
Rakesh Mohan Joshi
€ 49.84
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Description for International Marketing
Paperback. The second edition of International Marketing serves as a textbook for an introductory course on international marketing. Num Pages: 816 pages, 335 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 185 x 33. Weight in Grams: 1048.
International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing 2/e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures ... Read more
International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing 2/e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Oxford University Press United Kingdom
Number of pages
816
Condition
New
Number of Pages
816
Place of Publication
New Delhi, India
ISBN
9780198077022
SKU
V9780198077022
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Rakesh Mohan Joshi
Rakesh Mohan Joshi, is presently Professor, International Business and International Marketing, at Indian Institute of Foreign Trade, New Delhi. Dr Joshi has over two decades of teaching, consultancy, and training experience in international trade and marketing of commodities from developing countries and has been associated with multilateral organizations, such as the World Bank and the Asian Development Bank. He has ... Read more
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