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International Retail Branding
Karin Pennemann
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Description for International Retail Branding
Paperback. Series: Handel Und Internationales Marketing / Retailing and International Marketing. Num Pages: 198 pages, 18 black & white illustrations, 27 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 149 x 11. Weight in Grams: 264.
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
200
Condition
New
Series
Handel Und Internationales Marketing / Retailing and International Marketing
Number of Pages
179
Place of Publication
, Germany
ISBN
9783834944917
SKU
V9783834944917
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Karin Pennemann
Dr. Karin Pennemann gained her doctoral degree at the Institute for Marketing and Retailing of Trier University. Her work was acknowledged by the American Marketing Association. She works in the strategy development department of a leading international company.
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