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Internet Strategies: A Corporate Guide to Exploiting the Internet
Dick Stroud
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Description for Internet Strategies: A Corporate Guide to Exploiting the Internet
hardcover. This text looks at the business implications of the Internet at a strategic level. Without going into technical details, the author examines what is driving the development of the internet and how it might impact on a number of aspects of an organization's operations. Num Pages: 320 pages, biography. BIC Classification: KJC; KJE; KJQ; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 22. Weight in Grams: 561.
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of ... Read more
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of ... Read more
Product Details
Format
Hardback
Publication date
1998
Publisher
Palgrave Macmillan United Kingdom
Number of pages
320
Condition
New
Number of Pages
310
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333698518
SKU
V9780333698518
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Dick Stroud
DICK STROUD is a business consultant specialising in advising companies on their Internet activities. His career includes working with Olivetti, IBM and PA Management Consultants. He is the course director for the Chartered Institute of Marketing Internet training Programme and his teaching experience includes London Business School and Southampton University Business School.
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