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Key Account Management in Business-to-Business Markets
Stefan Wengler
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Description for Key Account Management in Business-to-Business Markets
Paperback. Series: Business-to-Business-Marketing. Num Pages: 310 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 403.
Key account management as an alternative organizational form of marketing management became increasingly popular in many companies during the last years. In its beginning, key account management was particularly applied in the consumer packaged goods industry with respect to wholesalers as well as large department stores; for some time, key account management has also been applied time by suppliers in industrial markets as well as by companies offering product-related services in order to serve their most important customers. Despite its practical relevance in marketing management, the implementation of key account management as well as its integration within the supplier's organization ... Read more
Key account management as an alternative organizational form of marketing management became increasingly popular in many companies during the last years. In its beginning, key account management was particularly applied in the consumer packaged goods industry with respect to wholesalers as well as large department stores; for some time, key account management has also been applied time by suppliers in industrial markets as well as by companies offering product-related services in order to serve their most important customers. Despite its practical relevance in marketing management, the implementation of key account management as well as its integration within the supplier's organization ... Read more
Product Details
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
310
Condition
New
Series
Business-to-Business-Marketing
Number of Pages
294
Place of Publication
Wiesbaden, Germany
ISBN
9783835005174
SKU
V9783835005174
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Stefan Wengler
Dr. Stefan Wengler war wissenschaftlicher Mitarbeiter von Prof. Dr. Michael Kleinaltenkamp am Institut für Marketing der Freien Universität Berlin. Er ist als Assistent der Geschäftsführung des Logistikdienstleisters LEHNKERING tätig.
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