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Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know
Julian Birkinshaw
€ 42.99
€ 41.12
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Description for Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know
Paperback. .
Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.
Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:
- Strategy
- Business Economics
- Finance
- Decision Science
- Accounting
- Operations
- Marketing
- Organisational Behaviour
The ... Read more
Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
Show LessProduct Details
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
296
Place of Publication
Harlow, United Kingdom
ISBN
9781292016856
SKU
V9781292016856
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Julian Birkinshaw
Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA ... Read more
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