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Loyalty Myths
Timothy L. Keiningham
€ 25.99
€ 21.30
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Description for Loyalty Myths
Hardcover. In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 458.
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The ... Read more
Show LessProduct Details
Format
Hardback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Number of pages
272
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780471743156
SKU
V9780471743156
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Timothy L. Keiningham
TIMOTHY L. KEININGHAM is Senior Vice President and Head of Consulting for Ipsos Loyalty. He is the author of several books and articles on customer satisfaction and loyalty, and has won best paper awards from the Journal of Marketing and the Journal of Service Research. TERRY G. VAVRA is Chairman Emeritus of Ipsos Loyalty. He is a customer satisfaction ... Read more
Reviews for Loyalty Myths
"Strong stuff...[the authors] offer some well-researched loyalty truths" (Telegraph, November 2005) "...full of ideas and suggestions...likely to be useful to anyone working in the field." (Research Magazine, May 2006)