Stock image for illustration purposes only - book cover, edition or condition may vary.
Description for Marketing Briefs
Hardback. Num Pages: 376 pages. BIC Classification: KJMV7. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. Weight in Grams: 698.
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.
The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions
Together these offer a rounded, concise and topical appreciation of each theme within ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
376
Condition
New
Number of Pages
376
Place of Publication
London, United Kingdom
ISBN
9781138145931
SKU
V9781138145931
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
Reviews for Marketing Briefs
"An overdue and much-needed aid to support students' learning and revision in marketing, which will be a highly effective contribution." Professor Nigel F Piercy, Professor in Marketing, Warwick Business School.