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Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
Frank V. Cespedes
€ 31.99
€ 28.80
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Description for Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
Hardback. Num Pages: 336 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJC; KJMV7. Category: (G) General (US: Trade). Dimension: 242 x 156 x 27. Weight in Grams: 582.
"The best sales book of the year" -- strategy+business magazine That gap between your company's sales efforts and strategy? It's real--and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when ... Read more
"The best sales book of the year" -- strategy+business magazine That gap between your company's sales efforts and strategy? It's real--and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when ... Read more
Product Details
Publisher
Harvard Business Press
Format
Hardback
Publication date
2014
Condition
New
Weight
629g
Number of Pages
336
Place of Publication
Boston, United States
ISBN
9781422196052
SKU
V9781422196052
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Frank V. Cespedes
Frank V. Cespedes is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He has run a business, served on the boards of established corporations as well as start-ups, and consulted to companies around the world. He is the author of six books and many articles in Harvard Business Review, the Wall Street Journal, California ... Read more
Reviews for Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
"A great sales book ... With thoughtful, clear, and engaging examples, Cespedes provides a framework for diagnosing and managing the core levers for effective selling in any organization."
Sales Pro Insider "...the best sales book of the year. I know we've got a few months left in 2014, but I'm not too worried that I'll be proven wrong
I've been ... Read more
Sales Pro Insider "...the best sales book of the year. I know we've got a few months left in 2014, but I'm not too worried that I'll be proven wrong
I've been ... Read more