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Big Data and Analytics: Strategic and Organizational Impacts
Vincenzo Morabito
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Description for Big Data and Analytics: Strategic and Organizational Impacts
Hardback. Num Pages: 183 pages, 27 black & white illustrations, biography. BIC Classification: KJM; KJQ; UNC. Category: (P) Professional & Vocational. Dimension: 246 x 163 x 17. Weight in Grams: 456.
This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second ... Read more
This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second ... Read more
Product Details
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2015
Condition
New
Weight
455g
Number of Pages
183
Place of Publication
Cham, Switzerland
ISBN
9783319106649
SKU
V9783319106649
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Vincenzo Morabito
Vincenzo Morabito, PhD, is Associate Professor at the Management & Technology Department, Università Commerciale Luigi Bocconi (Bocconi University), Milan, Italy. He gained his doctorate from the Università Commerciale Luigi Bocconi and was a Research Scholar at both the Center for Information System Research, MIT Sloan School of Management (2006) and the Decision and Information Science Department, University of Florida (2005/2006). ... Read more
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