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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
€ 33.99
€ 28.26
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Description for Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Paperback. Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Num Pages: 288 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 158 x 23. Weight in Grams: 398.
Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, ... Read more
Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, ... Read more
Product Details
Publisher
Kogan Page Ltd
Number of pages
288
Format
Paperback
Publication date
2012
Condition
New
Weight
451g
Number of Pages
288
Place of Publication
London, United Kingdom
ISBN
9780749465049
SKU
V9780749465049
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-15
About Martin Lindstrom
Martin Lindstrom, chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by Time magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter & Gamble, Nestle, PepsiCo, Mercedes-Benz, and Microsoft. His most recent book, Buyology, was a huge international bestseller and he is also the author ... Read more
Reviews for Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
A marketing veteran who lists McDonald's, Procter & Gamble and Microsoft among his former clients, Martin Lindstrom knows the industry well. The Economist When the author of Freakonomics talks in such glowing terms about a book it's worth taking a peek. And Martin Lindstrom's Brandwashed certainly deserves it. It's an insiders guide to the sophisticated and cunning ways ... Read more