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Cox, A.; Lonsdale, Chris; Sanderson, J.; Watson, Glyn - Business Relationships for Competitive Advantage - 9781349514410 - V9781349514410
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Business Relationships for Competitive Advantage

€ 127.73
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Description for Business Relationships for Competitive Advantage Paperback. Num Pages: 246 pages, biography. BIC Classification: KF; KJC; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.

Product Details

Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
246
Condition
New
Number of Pages
246
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349514410
SKU
V9781349514410
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Cox, A.; Lonsdale, Chris; Sanderson, J.; Watson, Glyn
ANDREW COX is CIPS Professor of Business Strategy and Procurement at Birmingham University Business School. He is also Chairman of Robertson Cox Ltd, a competence development consultancy. CHRIS LONSDALE is Lecturer in Supply Chain Management at the University of Birmingham and has worked with a number of private and public sector organisations. JOE SANDERSON is Lecturer in Supply ... Read more

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