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Channel Champions: How Leading Companies Build New Strategies to Serve Customers
Steven Wheeler
€ 46.99
€ 36.19
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Description for Channel Champions: How Leading Companies Build New Strategies to Serve Customers
Hardcover. Outlines the strategies of channel marketing and offers a framework for channel strategy development and management that readers can use in their own companies. The text argues that effective marketing and sales channel management is the most important competitive strategy for a company to develop. Series: A strategy & business book. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJMV7. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 280 x 120 x 35. Weight in Grams: 627.
If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with the answer-channels. The channels by which goods are marketed and distributed have become the new drivers of economic success. From these channels flow customer satisfaction, market share, revenue gains and profitability. It's not so much what you sell today, but how you sell it. And there is no going back.
In The Channel Advantage, Booz?Allen & Hamilton consultants Steven Wheeler an Evan Hirsh write about dozens of companies that have excelled in this channel-driven economy. ... Read more
If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with the answer-channels. The channels by which goods are marketed and distributed have become the new drivers of economic success. From these channels flow customer satisfaction, market share, revenue gains and profitability. It's not so much what you sell today, but how you sell it. And there is no going back.
In The Channel Advantage, Booz?Allen & Hamilton consultants Steven Wheeler an Evan Hirsh write about dozens of companies that have excelled in this channel-driven economy. ... Read more
Product Details
Format
Hardback
Publication date
1999
Publisher
John Wiley & Sons Inc United States
Number of pages
256
Condition
New
Series
A strategy & business book
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780787950347
SKU
V9780787950347
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Steven Wheeler
EVAN HIRSH are vice presidents and partners at the leading management consulting firm of BoozoAllen & Hamilton. Both Wheeler and Hirsh specialize in marketing strategy and implementation; specifically, they focus on the channels through which companies sell and distribute their goods. Wheeler is based in Munich, Germany; Hirsh in Chicago, Illinois. Their groundbreaking approach has helped transform some of the ... Read more
Reviews for Channel Champions: How Leading Companies Build New Strategies to Serve Customers
"This book covers some of the most critical and important issues that will define future winners in many industries."
Karl-Erling Trogen, president and CEO, Volvo Truck Corp. "This book clearly shows that companies must change the paradigm of what business they are in to reflect the growing importance of distribution channels."
Stephen B. Hughes, president and CEO, ... Read more
Karl-Erling Trogen, president and CEO, Volvo Truck Corp. "This book clearly shows that companies must change the paradigm of what business they are in to reflect the growing importance of distribution channels."
Stephen B. Hughes, president and CEO, ... Read more