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Martin Hewing - Collaboration with Potential Users for Discontinuous Innovation - 9783658037529 - V9783658037529
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Collaboration with Potential Users for Discontinuous Innovation

€ 65.65
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Description for Collaboration with Potential Users for Discontinuous Innovation Paperback. Num Pages: 173 pages, 13 black & white illustrations, 15 black & white tables, biography. BIC Classification: KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 259.
Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by ... Read more

Product Details

Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
173
Condition
New
Number of Pages
173
Place of Publication
, Germany
ISBN
9783658037529
SKU
V9783658037529
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Martin Hewing
Dr. Martin Hewing is a User Experience Researcher and an external research associate at the department of Innovation Management & Entrepreneurship at Universität Potsdam.

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