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Communicating Out of a Crisis (Macmillan Business)
Michael Bland
€ 122.32
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Description for Communicating Out of a Crisis (Macmillan Business)
Hardcover. The author offers a practical and professional approach to crisis management, examining the impact of a crisis and the threat of negative publicity to corporate reputation. The text includes six case studies of companies who have faced crisis and the lessons to be learnt from their respective approaches. Num Pages: 259 pages, biography. BIC Classification: JFFC; JKSW; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 18. Weight in Grams: 485.
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis management plans and hope that disaster will never strike. The author argues that consumerism, legislation, environmentalism, pressure groups, and investigative media all necessitate the development of a crisis communications plan. With a well thought out and practical plan the author shows how a crisis can be managed effectively or even turned to advantage through publicity giving the ... Read more
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis management plans and hope that disaster will never strike. The author argues that consumerism, legislation, environmentalism, pressure groups, and investigative media all necessitate the development of a crisis communications plan. With a well thought out and practical plan the author shows how a crisis can be managed effectively or even turned to advantage through publicity giving the ... Read more
Product Details
Publisher
Palgrave Macmillan Ltd
Format
Hardback
Publication date
1998
Condition
New
Weight
485g
Number of Pages
248
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333720974
SKU
V9780333720974
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Michael Bland
JOSEPH L. BADARACCO JR. John Shad Professor of Business Ethics at Harvard Business School COLIN DOEG a former journalist, is a public relations consultant COLIN D. DUNCAN Director of Public Affairs, British Nuclear Fuels plc, UK CHRISTOPHER FLINT Group Security Adviser, Cadbury Schweppes plc. KATE GRAHAM handled the PR response to the Piper Alpha disaster and ... Read more
Reviews for Communicating Out of a Crisis (Macmillan Business)
'With chapters and comprehensive case studies written by notable professionals in the field, (such as Christopher Flint, Group Security Advisor for Cadbury Schweppes plc), this book is an absorbing and proficient read.' - Security Management and Industry Today 'A comprehensive but highly practical guide to all aspects of preparing for and dealing with ... Read more