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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Barnes, Cindy, Blake, Helen, Pinder, David
€ 139.12
€ 134.01
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Description for Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Hardcover. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 243 x 165 x 19. Weight in Grams: 502.
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical first edition shows readers how to build, deliver and harness value propositions to create profitable growth for any business, by utilizing the experience of clients and customers. Featuring global case ... Read more
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical first edition shows readers how to build, deliver and harness value propositions to create profitable growth for any business, by utilizing the experience of clients and customers. Featuring global case ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
Kogan Page
Condition
New
Number of Pages
232
Place of Publication
London, United Kingdom
ISBN
9780749476519
SKU
V9780749476519
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Barnes, Cindy, Blake, Helen, Pinder, David
Cindy Barnes is the founder and CEO of Futurecurve*. A product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development. Helen Blake is a leading marketer and business developer and has held senior positions in a number ... Read more
Reviews for Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
"Value Propositions are the most useful selling tools marketing has ever created, although - up until now - theres been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need."
Neil Rackham, author of SPIN Selling and Visiting Professor at Portsmouth ... Read more
Neil Rackham, author of SPIN Selling and Visiting Professor at Portsmouth ... Read more