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Creating Customer Value Through Strategic Marketing Planning: A Management Approach
Nijssen, Edwin J., Frambach, Ruud T.
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Description for Creating Customer Value Through Strategic Marketing Planning: A Management Approach
Paperback. Num Pages: 152 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 9. Weight in Grams: 238.
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place.
Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on ... Read more
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place.
Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on ... Read more
Product Details
Format
Paperback
Publication date
2010
Publisher
Springer
Condition
New
Number of Pages
152
Place of Publication
New York, NY, United States
ISBN
9781441948700
SKU
V9781441948700
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Nijssen, Edwin J., Frambach, Ruud T.
Edwin J. Nijssen is Professor of Marketing at Nijmegen School of Management, University of Nijmegen, The Netherlands. He holds a Ph.D. from Tilburg University and has extensive experience in helping companies formulate their strategic marketing plans. Other joint books from Professors Nijssen and Frambach are "Technology and Strategic Management" and "Strategic Marketing in Practice". Ruud T. Frambach is Professor of ... Read more
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